BACKGROUND
Arrived Homes
Social Media Manager, 2023-2024
Axon Enterprise
Social Media Manager, 2021-2023
The Museum of Flight
Social Media Specialist, 2020-2021
Snoqualmie Casino
Social Media & Marketing Specialist, 2018-2020
iHeartMedia
Digital Video Producer/On Air, 2012-2018
EXPERTISE
- Digital & Social Media Marketing
- Social Media Strategy
- Digital Campaign Management
- Brand Development
- Multimedia Content Creation
- Market Research Insights/Analysis
- Affiliate and Influencer Programs
- Video Production
- Customer Experience
- Budget Management
- Product/Project Management
- Broadcast Operations
Accomplishments
- Organically grew TASER's total social following from 30,000 followers to 100,000 followers in under a year.
- Exponentially grew The Museum of Flight’s social channels and doubled Instagram following in under a year.
- Received millions of views on TikTok and generated 60,000+ new followers.
- Amassed over 20 million impressions through influencer campaigns on social.
- Filmed and produced a new YouTube series that received hundreds of thousands of organic views.
Curator on the Loose
Filmed and produced a popular video series for The Museum of Flight, delving into the history of aviation and aerospace. This series garnered hundreds of thousands of organic views.
Video
Vietnam Veterans Memorial Park
The 3rd installation of Vietnam Veteran plaques under The Museum of Flight’s B-52 at the Vietnam Veterans Memorial Park.
Woodland Park Zoo + The Museum of Flight
Woodland Park Zoo ambassador animals made a pre-Valentine’s Day visit as part of the Zoo’s Wild at Heart series celebrating local cultural organizations.
Charlotte Market Spotlight
Arrived VP of Investments Cameron Wu breaks down the reasons why Arrived Homes invests in the Charlotte, NC market.
Storytelling
In honor of Women's History Month, I highlighted the achievements of trailblazing women in space and aviation. This post spotlights Hazel Ying Lee, a member of the Women Airforce Service Pilots (WASPs) during World War II.
Reactions: 37K
Shares: 19K
With the launch of The Museum of Flight's Untold Stories of WWII exhibit, I spotlighted the courageous service of diverse and lesser-known pilots who fought in the face of oppression during the war. This post showcases Gen. Daniel James Jr. “Chappie” who trained many of the pilots in the Tuskegee Airmen during WWII. This post was in partnership with the Smithsonian for their Black History Month campaign.
Reactions: 32K
Shares: 10K
One of my objectives in promoting The Museum of Flight was to breathe life into the stories behind the aircraft. This post showcases the courageous act of Captain Bob Pardo, who rescued his wingman during the Vietnam War.
Reactions: 36K
Shares: 10K
InfluenceR Collaborations
Robin Hunting
Former Royal Dutch Marine
@DutchInTheUSA
3.1M Views
TikTok collaboration for the launch of TASER’s Kryptek Pulse device.
Cathy Pedrayes
TikTok’s Mom Friend
@CathyPedrayes
1.2M Views
Women’s personal safety campaign for the launch of TASER’s Bolt 2.
Mark and Mattis
Law Enforcement Duo
@K9_Mattis
28K Views
Mattis picks out Sergeant Mark Tappan’s outfit at the TASER store.
CREATIVE & PHOTOGRAPHY
TECHNICAL PROFICIENCIES
- Sprout Social
- Hootesuite
- Upfluence
- Adobe Creative Suite
- Hubspot
- Canva
- Figma
- Scheduling tools & Apps
- Photography
- TriCaster 850
